Here’s a quick summary:
Simplicity should be a goal in good design and you don't have to sacrifice elegance to achieve it.
Shoppers want to see multiple angles and people using the product in different environments. They want to be able to zoom in and get a feel for the product they want to purchase.
All websites are required to have a mobile-friendly version or suffer the SEO consequences.
Shoppers read reviews. About 92% of them, in fact. The star rating of your product is the number one factor used by consumers to decide their buying behavior.
If e-commerce sites are using promotions, providing a unique webpage that lists the offers will not only drive more sales but also improves SEO.
What's better than having customers bookmark items they want and will most likely buy in the future? That's just gold in the pocket. And a remarketing campaign dream.
Not all e-commerce sites have brick-and-mortar stores. However, those that do must have a find-in-store feature.
Related items feature on e-commerce sites creates the desirable stickiness effect that so many marketers strive to achieve.
FAQ sections also provide a self-help area to address common customer problems. Buyers often ask about product support, returns, lost account, passwords, etc.
Linking social profiles and user-generated content with an e-commerce site are must-have features that will give online sellers brand character.
It's crucial that online sellers protect customer's information and take steps to ensure privacy.
Shoppers with registered accounts literally buy with the click of a button.
It's critical that e-commerce websites include shipping information early in the check-out process.
Never make it hard for the customers to get in touch or request support.
This is another trust-building feature for online selling. It reassures buyers that if they are unhappy or just need a different size, the brand is there for them.