By: Allen Coquilla
A website is one of the most crucial tools a business owner has for attracting clients and consumers! Customers and potential customers expect to see you online, so if you're not there, you're passing up an opportunity to grow your client base and gain a competitive advantage.
Using these platforms to your advantage can help you increase your brand's visibility and eventually become an envoy to reap significant long-term rewards. But, not all websites are good. There can be unpleasant websites out there that tarnish your brand's reputation! This prompts the question, "What exactly makes a good website?" In today's blog, we will talk about the elements of a good website!
Determine Your Objectives
A good Website is visually appealing, functional, and informative! However, developing a website that falls under those criteria is not easy to make and easy to mess up. Before everything else, ask yourself, "What do I want to achieve with this website?" Consider compiling a list of questions such as what type of website you want to build, why you want to design the website in the first place, and what you want to accomplish by establishing the website. Perhaps you want to create an E-Commerce Website where you can exhibit your items and expect consumers to buy from you? Or how about a Branding Website where you can raise brand awareness and enhance name recognition? It can be a mixture of both, too! Great design begins with a goal in mind.
Simple Site Navigation
Your website should be simple to comprehend and use so that even first-time visitors can locate what they need! Your website's user interface should be as clear and plain as possible. You wouldn't want your customers to get lost on your website, do you? Because, believe it or not—Internet consumers today are impatient and will abandon your site if they don't grasp how it works. Google can give them better options, after all. Be that as it may, don't make it too simple. People love to see things in action! Impress website visitors by developing the ideal design that speaks to your target market and professionally presents your business.
Content Is King
Your website's content is its foundation! Content plays a crucial role in your website's search engine ranking and is essentially the reason why customers visit your website. Only high-quality content can interest visitors, whether for marketing purposes or to provide valuable information.
While Contact Information is a content must-have, one of the pages your customers will seek is the About Us page. This section will inform your website visitors about your company and what it does. You may use the Blogs page to offer client testimonials and success stories as content to demonstrate how you touch your customers' lives. Additionally, a Geographic Information page would be good to show your business location and a Live Chat feature to make sure they can contact you anytime! Don’t forget to plug in your business’ Social Media page so they can share your content.
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